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How to optimise your blog posts for SEO

If you follow me on social media, you would’ve heard me crow on about how blogging is good for SEO and business. But, you won’t reap the benefits unless you know how to optimise your...
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Voice of Customer (VoC) Research: Why it’s a gold mine!

The key to just about everything in business is knowing and understanding your ideal customer or client. And, when you're writing copy for your website, emails, socials and any other form of marketing this...
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5 Essential Business Tools for Your Growing Business

NB: This post contains affiliate links to products. I may receive a commission for purchases made through these links. When I started my copywriting business, I had no clue how important it was to...
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Website copywriting: When to use ‘I’ vs ‘We’ to talk about your business

If you’re about to start writing your small business website copywriting and you’re stuck on whether you should talk about your business as an ‘I’ or a ‘we’ - stick around, let’s solve this...
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Custom 404 Error Pages: Bring your lost website visitors back

  So, you've typed in a URL and BAM! You're slapped in the face with a 404 error page. This page is where you land if: you've either typed in the wrong URLthe page has...
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2020 AusMumpreneur Awards Submission for Leeha Debnam

The 2020 AusMumpreneur Awards presented by The Women’s Business School celebrate and recognise Australian Mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation. The awards...
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Seriously Useful Google Chrome Extensions For Small Business Owners

Hello, I’m Leeha, and I’m addicted to Google Chrome Extensions. Now, if you’re not sure what they are, stick around my friend, you’re goin’ to want to find out. What are Google Chrome Extensions?...
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The Easy Guide to Finding Your Brand Voice

I received a fabulous compliment from a client recently about my brand voice. When I brief clients, I always ask how they’d like their copy to feel and sound. Jenna’s* reply was that she’d...
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How to Create a FAQ Page That Converts (and why you need one)

The value of an effective frequently asked questions (FAQ) page is often underestimated. I see them all the time on e-commerce sites but not so much on the websites of business owners that sell...
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Content Marketing: An Introduction For Your Service-Based Business

Hey there! Are you ready for an introduction to content marketing? Do you know what it is? Have you been wondering what it can do for your business? Or does it just confuse the...
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How to Write a Website About Page That Gets Results

Did you know that your website about page is one of the most visited pages on your website? But writing a website about page is often an after-thought? A rush job. Or busy business...
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What Building a House Taught Me About Customer Service

A new copywriting client recently told me that they’re “loving the way I work”. She went on to talk about how it’s rare these days to find good customer service. Like finding someone who listens...
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