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How to optimise your blog posts for SEO

If you follow me on social media, you would’ve heard me crow on about how blogging is good for SEO and business. But, you won’t reap the benefits unless you know how to optimise your...
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Voice of Customer (VoC) Research: Why it’s a gold mine!

The key to just about everything in business is knowing and understanding your ideal customer or client. And, when you're writing copy for your website, emails, socials and any other form of marketing this...
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5 Essential Business Tools for Your Growing Business

NB: This post contains affiliate links to products. I may receive a commission for purchases made through these links. When I started my copywriting business, I had no clue how important it was to...
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Website copywriting: When to use ‘I’ vs ‘We’ to talk about your business

If you’re about to start writing your small business website copywriting and you’re stuck on whether you should talk about your business as an ‘I’ or a ‘we’ - stick around, let’s solve this...
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Custom 404 Error Pages: Bring your lost website visitors back

  So, you've typed in a URL and BAM! You're slapped in the face with a 404 error page. This page is where you land if: you've either typed in the wrong URLthe page has...
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2020 AusMumpreneur Awards Submission for Leeha Debnam

The 2020 AusMumpreneur Awards presented by The Women’s Business School celebrate and recognise Australian Mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation. The awards...
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