Pretty Pantry Labels

E-Commerce Copywriting

Mind Your Words Portfolio - Pretty Pantry Labels
In their words

I love what you’ve done with my website copy so I’m sure I will need you again in the future!

Lisa Pardo | Owner | Pretty Pantry Labels

The Task

Write SEO copywriting for Pretty Pantry Labels ‘Home’ and ‘About’ website pages, as well as product descriptions for Spice Jar Labels, Pantry Labels and Home Organisation Labels.

*Please note that the layout of the copywriting for this project was altered by the client after handover. It’s been broken up and used across different pages that weren’t in scope.


Pretty Pantry Labels helps turn chaotic kitchens into organised bliss with long-lasting vinyl labels for all types of pantry, kitchen and laundry containers. Lisa Pardo, the chief organiser and owner of Pretty Pantry Labels, asked me to help boost her website with professional copywriting that was engaging and that told stories that her ideal clients would relate too (like unsightly and peeling labels, or dinner disasters where you’ve used chilli powder instead of paprika – oh no!).

Something cool

I loved writing the copy for this project because I’m the target audience! I’m a busy mum with two young kids and my pantry – well let’s not go there. Needless to say, I was inspired to get off my butt and start organising my own kitchen.

how your

digital journey begins

step 1

consultation call

Let's start with a 30-minute phone call and chat about your project needs. It's the perfect opportunity to ask questions and work out if we're the right fit for your business.

step 2


Next step - proposal! We'll send you out a detailed proposal highlighting the services that we believe are best suited to your goals. Transparency is our thing, so you'll find all the info on inclusions and costs upfront.

step 3

let's go

Proposal accepted - and, we're thrilled! You'll complete our client onboarding questionnaire and once done - we'll book you in.This is your opportunity to share with us more about your business, services, ideal clients and design ideas.