Pure Souls Pet Aquacremation

Copywriting & WordPress Website Design

Website Designer Sunshine Coast - Meridian Digital
Pure Souls - Meridian Digital Client (1)


NB: Some copy and design elements have been updated post-handover by this client.

In their words

Leeha is an incredible asset to your team, she is creative, skilled and writes amazing copy. She is not only willing to work towards achieving the perfect website but is also willing to go above and beyond to accomplish it. I would not hesitate to recommend her services for web design, copywriting. Leeha not just exceeded our expectations but she impressed us with her skills and creativity. The best part of working with Leeha is her willingness, eagerness and positive attitude, her ability to work in a team and the systems and processes she has developed to ensure communication is smooth, clear and effective.

Linda Serrano | Founder | Pure Souls Pet Aquacremation

The Task

8-page WordPress Website with e-commerce functionality including professional SEO copywriting, blog functionality, social media integration and Voice of Customer research. The website used WooCommerce with all e-commerce pages custom designed to the Pure Souls branding.


Pure Souls Pet Aquacremation offers a gentle and more natural way for pet owners to say goodbye to their beloved pets. Linda and Giacomo had previously had a website built using a template but the layout and structure of the website wasn’t serving their business right, and the website was difficult to change. They loved how beautiful the template was and wanted to carry that across to their new website. They were also keen on the flexibility to scale the website as their business grew. Linda really wanted the website to speak to pet owners who were facing one of the most difficult times in their lives, so it was important to use conversational copy that created connections and trust.

Something cool

Linda and Giacomo are the loveliest of people and true animal lovers. Together, we navigated what was the first e-commerce website ever (a complex one to start with that’s for sure!) designed and built by Meridian Digital! We were also able to carry over some of the beautiful animated imagery from the original theme.

Client's Favourite line

A pet’s life is precious, and your innocent and beautiful companion deserves the highest standard of care. The Pure Souls Pet Aquacremation team are true animal and nature lovers at heart. We would be honoured if you’d trust us to take care of your pet with the utmost dignity and respect.

how your

digital journey begins

step 1

consultation call

Let's start with a 30-minute phone call and chat about your project needs. It's the perfect opportunity to ask questions and work out if we're the right fit for your business.

step 2


Next step - proposal! We'll send you out a detailed proposal highlighting the services that we believe are best suited to your goals. Transparency is our thing, so you'll find all the info on inclusions and costs upfront.

step 3

let's go

Proposal accepted - and, we're thrilled! You'll complete our client onboarding questionnaire and once done - we'll book you in.This is your opportunity to share with us more about your business, services, ideal clients and design ideas.