Digital Marketing FAQ's
Your questions matter, and getting clear answers should be simple. If you're new to PPC, Meta Ads, or digital marketing in general, this guide will help you understand what to expect and how we help you get meaningful, measurable results.
Industry Insight
We specialise in digital marketing for the property ecosystem. From real estate and conveyancing to design and professional services, we understand the language your clients respond to.
Strategy First
Your marketing works best when it is planned with intention. We create strategies that focus on clarity, consistency, and growth across every platform.
Results You Can Trust
We make smart, data-backed decisions that keep your marketing efficient, effective, and aligned with your goals.
Your questions, answered clearly
Frequently Asked Questions
Digital marketing should never feel confusing. We believe in full transparency, from how we manage your budget to how we measure your results. Here are the most common questions clients ask before getting started with PPC or Meta Ads.
Why should I choose Meridian Digital instead of hiring in-house?
Hiring in-house is expensive and often requires multiple roles. With us, you get a strategist, content creator, ads specialist, copywriter, and project manager in one organised, reliable partner. It is cost effective, easier to manage, and ensures your marketing stays consistent throughout the year.
What industries do you work with?
We specialise in the property ecosystem and other professional service businesses. This includes real estate agents, conveyancers, property stylists, mortgage brokers, designers, lawyers, trades, consultants, and similar service-based industries.
We do not work with e-commerce brands. Our strength is helping service providers build visibility, trust, and consistent lead flow.
How much do I need to spend on ads each month?
Most of our clients begin with a daily budget between $15 and $70 per day. The right amount depends on your industry, goals, location, and how competitive your market is.
We will help you choose a budget that gives you enough room to test, learn, and optimise while staying cost efficient.
Do you work with multiple agents or businesses in the same area?
Yes - we can support multiple clients within the same industry, and we handle this with intention, integrity, and clear boundaries. We never recycle strategies or content, and we keep your marketing plan, messaging, and insights completely confidential. Every client receives their own tailored approach designed specifically for their goals, audience, and brand voice.
If having the area to yourself is important, we also offer a premium exclusivity option, where we reserve your suburb or service patch and won’t work with direct competitors in that location. Because exclusivity limits who we can partner with, this is available as a paid upgrade - and we’re always happy to discuss what this could look like for you.
You can feel confident knowing your marketing is protected, personalised, and never “cookie-cutter.”
Can you run both Google and Meta ads together?
Yes. In fact, using both often gives the strongest results. Google helps you capture people who are actively searching, while Meta helps you stay visible and build demand. Together, they form a complete funnel that improves reach, clicks, and lead quality.
How quickly will I see results?
You will usually see early performance indicators within the first two to four weeks, and stronger, more consistent results after six to twelve weeks. As the campaigns learn and we optimise, your cost per click, engagement, and lead quality improve over time.
What is the difference between boosting a post and running a real ad campaign?
Boosting gets visibility, but it is not built for real conversions. It limits your targeting, tracking, and optimisation options.
A full PPC or Meta campaign allows us to control your audience, creative, placement, budget, and goals with precision. It means better leads, stronger results, and a far higher return on investment.
What if I have never run ads before?
That's perfectly fine. We set everything up for you, guide you through the process, explain what matters, and provide ongoing support so you always know how your campaigns are performing.
What does the onboarding process look like?
Once you sign on, we take care of everything. You’ll receive a welcome pack, an onboarding form, and access to your client portal. From there, we book your kickoff call, review your goals, gather brand assets, and map out your first month of content or campaigns.
Our onboarding is structured, simple, and designed to get you up and running quickly without adding more to your plate.
Do I need to provide photos and videos for social media?
We can work with what you have, use brand-aligned curated content, or create assets for you depending on your package. Many clients prefer us to source or create the visuals so they don’t have to think about it. If you do send content, we’ll guide you on what works best and how to capture it easily on your phone.
What is included in your digital marketing packages?
Our packages are designed to be clear, organised, and results-driven. Depending on the service you choose, your package may include strategy, content creation, campaign setup, optimisation, reporting, social media management, and personalised support.
We will help you choose the package that aligns with your goals, timeline, and monthly budget.
Do I need long-term contracts?
No. Our packages run on a flexible month-to-month basis. We earn your business through results and communication, not restrictive commitments.
How involved do I need to be?
You can be as hands-on or hands-off as you like. Many of our clients prefer to let us manage everything so they can focus on running their business. We will always keep you updated with clear reporting and check-ins that fit your schedule.
How do you measure success?
Success looks different for every business, so we define it together. For some clients, it is more leads. For others, it is brand visibility, website traffic, or lower cost per click.
Every decision we make is informed by data, performance insights, and your long-term goals.
Do you provide a dedicated client portal?
Yes. Every client receives access to a personalised client portal where all your strategy documents, content, approvals, files, and communications are kept in one organised place.
It’s your central hub for everything we’re working on together — transparent, easy to navigate, and designed to keep you informed without the overwhelm.
Do you offer both strategy and implementation?
Yes. We create the strategy for you and then execute it with care and precision. You get a complete, end-to-end digital marketing partner who thinks ahead, manages the details, and drives your campaigns forward.
How often will I hear from you?
You'll receive regular communication based on your package. This includes monthly reports, strategy reviews, content approvals and ongoing support. If something important comes up, we never leave you waiting. Clear communication is one of the reasons our clients stay with us long term.
How customised are your services?
Everything we do is tailored. Your messaging, creative, audience targeting, content, and strategy are built specifically for your business, your industry, and your goals. We never use generic templates or one-size-fits-all approaches.
What makes Meridian Digital a good fit for my business?
Our agency is built for service providers who want clear communication, thoughtful strategy, organised execution, and measurable results. We take the time to understand your business, speak your clients’ language, and build marketing that feels aligned with who you are.
If you want a team who is proactive, detail-focused, and genuinely invested in your growth, we will be a great fit.
How soon will my social media or ads go live after onboarding?
Most clients go live within two to three weeks. This allows time for strategy development, content creation, approvals, and platform setup. If you need a faster turnaround, we can usually accommodate it. We will let you know exactly what to expect during your kickoff call.
