Voice of Customer (VoC) Research: Why it’s a gold mine!

Voice of Customer Data

The key to just about everything in business is knowing and understanding your ideal customer or client. And, when you’re writing copy for your website, emails, socials and any other form of marketing this is particularly true. With that in mind, let me talk to you about Voice of Customer (VoC) survey’s and interviews and…

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2020 AusMumpreneur Awards Submission for Leeha Debnam

2020 AusMumpreneur Awards

The 2020 AusMumpreneur Awards presented by The Women’s Business School celebrate and recognise Australian Mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation. The awards are designed to recognize the growing number of women who successfully balance motherhood and business in a way that suits…

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What Building a House Taught Me About Customer Service

What Building A House Taught Me

A new copywriting client recently told me that they’re “loving the way I work”. She went on to talk about how it’s rare these days to find good customer service. Like finding someone who listens to their customer’s needs and delivers. Her feedback gave this little freelance copywriter a much-needed ego boost. I was doing my…

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