Copywriting
Boost Your Marketing Efforts With The Power of Storytelling
In a world filled with endless marketing messages, capturing and retaining the attention of your target audience is a real challenge. But, even with all this noise, one timeless marketing strategy continues to stand out and resonate with consumers: storytelling. By crafting narratives that evoke emotions, connect with people on a personal level, and create…
Read MoreHow to optimise your blog posts for SEO
If you follow me on social media, you would’ve heard me crow on about how blogging is good for SEO and business. But, you won’t reap the benefits unless you know how to optimise your blog posts for SEO. The benefits of blogging for your business Before we launch into how to optimise your blog…
Read MoreVoice of Customer (VoC) Research: Why it’s a gold mine!
The key to just about everything in business is knowing and understanding your ideal customer or client. And, when you’re writing copy for your website, emails, socials and any other form of marketing this is particularly true. With that in mind, let me talk to you about Voice of Customer (VoC) survey’s and interviews and…
Read MoreWebsite copywriting: When to use ‘I’ vs ‘We’ to talk about your business
If you’re about to start writing your small business website copywriting and you’re stuck on whether you should talk about your business as an ‘I’ or a ‘we’ – stick around, let’s solve this problem. In this post, I’m explaining why ‘I’ is more appropriate in your business website copy when there is only an…
Read More2020 AusMumpreneur Awards Submission for Leeha Debnam
The 2020 AusMumpreneur Awards presented by The Women’s Business School celebrate and recognise Australian Mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation. The awards are designed to recognize the growing number of women who successfully balance motherhood and business in a way that suits…
Read MoreThe Easy Guide to Finding Your Brand Voice
I received a fabulous compliment from a client recently about my brand voice. When I brief clients, I always ask how they’d like their copy to feel and sound. Jenna’s* reply was that she’d like it to sound similar to the copy on my website. She got a sense of trust and she felt like…
Read MoreHow to Create a FAQ Page That Converts (and why you need one)
The value of an effective frequently asked questions (FAQ) page is often underestimated. I see them all the time on e-commerce sites but not so much on the websites of business owners that sell services, not products. A well-written and strategic FAQ page will not only save you time, but it can help you convert…
Read MoreContent Marketing: An Introduction For Your Service-Based Business
Hey there! Are you ready for an introduction to content marketing? Do you know what it is? Have you been wondering what it can do for your business? Or does it just confuse the hell out of you? Content marketing is a popular long term marketing strategy for businesses of all shapes and sizes, but…
Read MoreHow to Write a Website About Page That Gets Results
Did you know that your website about page is one of the most visited pages on your website? But writing a website about page is often an after-thought? A rush job. Or busy business owners bury it at the bottom of their already over-sized ‘to-do’ list. It’s a hard page to write so people tend…
Read MoreIs a Copywriter Worth the Investment?
If you’ve never worked with a copywriter you might find yourself thinking… ‘I know my business best, why would I hire someone else to write about it?”I don’t need fancy words, I need customers”I can write, I’ll do it myself and save money ‘Of course, you’re going to tell me hiring a copywriter is worth the…
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