How to optimise your blog posts for SEO

How to optimise your blog post for SEO

If you follow me on social media, you would’ve heard me crow on about how blogging is good for SEO and business. But, you won’t reap the benefits unless you know how to optimise your blog posts for SEO.  The benefits of blogging for your business Before we launch into how to optimise your blog…

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Voice of Customer (VoC) Research: Why it’s a gold mine!

Voice of Customer Data

The key to just about everything in business is knowing and understanding your ideal customer or client. And, when you’re writing copy for your website, emails, socials and any other form of marketing this is particularly true. With that in mind, let me talk to you about Voice of Customer (VoC) survey’s and interviews and…

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2020 AusMumpreneur Awards Submission for Leeha Debnam

2020 AusMumpreneur Awards

The 2020 AusMumpreneur Awards presented by The Women’s Business School celebrate and recognise Australian Mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation. The awards are designed to recognize the growing number of women who successfully balance motherhood and business in a way that suits…

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The Easy Guide to Finding Your Brand Voice

Easy Guide To Finding Your Brand Voice

I received a fabulous compliment from a client recently about my brand voice. When I brief clients, I always ask how they’d like their copy to feel and sound. Jenna’s* reply was that she’d like it to sound similar to the copy on my website. She got a sense of trust and she felt like…

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How to Create a FAQ Page That Converts (and why you need one)

How To Create A FAQ Page That Converts

The value of an effective frequently asked questions (FAQ) page is often underestimated. I see them all the time on e-commerce sites but not so much on the websites of business owners that sell services, not products. A well-written and strategic FAQ page will not only save you time, but it can help you convert…

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How to Write a Website About Page That Gets Results

How To Write A Website About Page

Did you know that your website about page is one of the most visited pages on your website? But writing a website about page is often an after-thought? A rush job. Or busy business owners bury it at the bottom of their already over-sized ‘to-do’ list. It’s a hard page to write so people tend…

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Is a Copywriter Worth the Investment?

Is A Copywriter Worth The Investment_

If you’ve never worked with a copywriter you might find yourself thinking…  ‘I know my business best, why would I hire someone else to write about it?”I don’t need fancy words, I need customers”I can write, I’ll do it myself and save money ‘Of course, you’re going to tell me hiring a copywriter is worth the…

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