5 Reasons Why Your Business Needs a Social Media Manager

Social media is an integral part of our daily lives – whether we like it or not. Millions of people use platforms like Facebook, Twitter, LinkedIn and my personal favourite, Instagram, to connect with others and share their thoughts and experiences. When it comes to marketing your business, long gone are the days of relying on the Yellow Pages, letterbox drops or direct mail. Today, it’s all about social media marketing. And, as a business owner, you’ve probably thought more than once about engaging a social media manager.

Managing your social media accounts is a time-consuming and overwhelming task, especially if you’re already juggling multiple responsibilities. That’s where a social media manager can really ease the pressure.

Here are five of the top benefits of using a social media manager for your business.

Increased Efficiency

As a business owner, your time is valuable, so you need to focus on what you do best. Hiring a social media manager frees up your time, allowing you to focus on other important areas of your business.

Think about all the aspects that go into Social media management, like

• graphic creation
• caption writing
• scheduling
• monitoring and analysing social media metrics, and
• engagement

A social media manager will handle all of these tasks efficiently, allowing you to focus on your business’s core activities. With a social media manager handling your accounts, you can rest assured that your social media presence is being taken care of.

Expertise in Social Media Marketing

Social media platforms are constantly evolving, and it’s difficult to keep up with the latest trends and best practices.

A social media manager is an expert in social media marketing and knows how to create engaging content that resonates with your target audience. Although social media is constantly changing, they have a greater understanding of different social media platforms, their algorithms, and how to optimise your content to increase visibility and engagement.

If you’re already trying to stay on top of this, you’ll know just how much time and effort this takes. It’s time that would be better spent working on your business or spending time with family and friends.

With a social media manager on your team, you can leverage their expertise to create a strong social media presence that drives traffic and leads to your website.

Consistent Brand Messaging

You’ve heard me ramble on about this before – but it’s the truth! Consistency in your branding is key when it comes to any form of marketing. It’s what makes your brand unique and memorable. It’s your foundation as a business.

A social media manager will make sure that your brand messaging and brand voice are consistent across all your social media platforms. In all cases, the starting point should be a customised social media strategy tailored to your business goals and objectives. Your social media manager will also ensure that all your social media profiles are updated with relevant information about your business. Consistent branding and messaging help build trust and credibility with your audience, which in turn can lead to increased brand loyalty and of course, sales!

Increased Engagement and Reach

This is where we see many clients fall a little behind. It’s all well and good to keep posting content but without engagement, you’ll likely never see the results you’d like.

Social media is all about engagement – it helps you work out if your marketing is successful.

Social media engagement measures the number of interactions customs have with the content you post on social media. It’s every:

• like
• share
• comment
• retweet, or
• @mention

A social media manager can help you increase engagement with your target audience. They create and curate creative content that aligns with your brand’s values and attracts your target audience. Your social media manager will also engage with your followers, respond to comments and messages, and build relationships with your audience.

Depending on your social media package, you should have a certain amount of hours included that are dedicated to engagement. This could be 10 or 30 minutes a day – even more! Some engagement is definitely better than none. With engagement across your social channels, you’ll experience increased reach and visibility as your followers engage with and share your content with their network.

Measurable Results

A social media manager tracks and analyses social media metrics to provide measurable results and insights for your ongoing social strategy and any future campaigns. They’ll look at key metrics like engagement, reach, clicks, and conversions to understand what’s working and what’s not. Based on these insights, they can make data-driven decisions to optimise your social media strategy and campaigns.

Measurable results also help you understand your return on investment (ROI) and the impact of your social media marketing efforts on your business. If you’re not getting at least a monthly report from your social media manager, be sure to ask for one!

Ready to free up your time and see greater results?

A social media manager can provide a range of benefits for you and your business, including increased efficiency, expertise in social media marketing, consistent brand messaging, increased engagement and reach, and measurable results.

By hiring a social media manager, you can free up your time, leverage their expertise, and build a strong social media presence that drives traffic, leads, and sales for your business. More importantly, can stop stressing over what and when to post and get back to doing more of the things you love to do.

BTW – have you checked out our social media management packages? Book your free 30-minute consultation today to chat about how we can tick social media off your to-do list.