Email Copywriting

Mind Your Words Portfolio - HerBusiness
Brisbane Copywriter: Client logo for HerBusiness
In their words

Leeha made it really easy to work with her and was prompt and reliable and responsive. Thanks, Leeha!

Suzi Dafnis | Founder | HerBusiness

The Task

Based upon a guest speaker interview or transcript, write 12 x speaker emails for the 2020 Business Growth Summit for Women Entrepreneurs that can be used as emails and adapted for social media etc.


HerBusiness is a collaborative and supportive network for women entrepreneurs who are ready to grow and scale their business. It’s run by the inspiring Suzi Dafnis, a highly successful entrepreneur, business owner and all-round beautiful human being.

Each year, Suzi and her team run The Business Growth Summit for Women Entrepreneurs featuring world-class speakers, best-selling authors and celebrity entrepreneurs that share how to master the inner and outer game of the business for maximum profits and ultimate happiness.

In the lead up to the event, speaker emails are released to the HerBusiness network that features intriguing information on the guest speakers and compels the reader to sign up for the summit and listen to the free sessions.

The guest speakers are freakin’ amazing! I’m talking:

  • Marie Forleo
  • Angela Duckworth
  • Kate Northrup
  • Mike Michalowicz
  • Pat Flynn, and many more!

In 2020, Suzi asked me to write this series of emails and I was over the moon.

Something cool

Ok, I’ll be honest – this project really put my time management skills to the test. Given the availability of the guest speakers and the tight timeframe leading up to the summit, most of the emails needed to be turned around (including one lot of revisions) within a 24 – 48 hour period.

It was tough going at times, especially balancing other client work and my day job – but I did it! Also, the freakin’ cool thing about this project was that I got to listen to all of the guest speakers before their interviews went live – and get paid for it! Plus, some of the electronic transcriptions had funny little errors through them which cracked me up on more than one occasion.

how your

digital journey begins

step 1

consultation call

Let's start with a 30-minute phone call and chat about your project needs. It's the perfect opportunity to ask questions and work out if we're the right fit for your business.

step 2


Next step - proposal! We'll send you out a detailed proposal highlighting the services that we believe are best suited to your goals. Transparency is our thing, so you'll find all the info on inclusions and costs upfront.

step 3

let's go

Proposal accepted - and, we're thrilled! You'll complete our client onboarding questionnaire and once done - we'll book you in.This is your opportunity to share with us more about your business, services, ideal clients and design ideas.