Skildare
Skildare is a boutique HR consulting firm based in Newcastle, NSW and they approached me for an SEO copywriting project for their new website.
The copywriting on their existing website didn’t do a great job of explaining what they did and how they helped their clients. It was generic, formal and lacked personality. Basically, it didn’t match their brand, their business and it certainly didn’t reflect the personality and enthusiasm of founders Diane and Adam Loong and their team.
For this website copywriting project, we wanted to capture how the Skildare team are experts in the industry and go above and beyond for their clients. But, HR can be a fairly dry topic, so we also wanted to inject some of the personality and humour of the team.
Not only did we weave this magic through the website pages, but we developed team profiles that let each team member express their personality and capture their skills.
Please see attached the revised version of the copywriting. You’ve completely and utterly nailed it so there are very few changes!!
And…
Thank Leeha for making the process a breeze. You exceeded my expectations, the copy rocked and my clients were thrilled. I’m looking forward to working with you again.
– Belinda Bow, Marketing Manager, Skildare
SCOPE OF WORK
digital journey begins
consultation call
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proposal
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