The Meridian Diaries
Digital Marketing Blog
All things digital marketing and beyond.
Hey there! Welcome to 'The Meridian Diaries,' where you'll find a range of articles and practical stuff for business owners. It's not your typical blog – we're all about real talk and actionable tips you can dive into today. Whether you're into digital marketing secrets, boosting your online game, or just navigating the wild ride of being a business owner, we've got the goods. We get the hustle, and our goal is to dish out insights that actually make a difference in your day-to-day. So, buckle up for a casual yet valuable chat in 'The Meridian Diaries' – your one-stop shop for grabbing ideas you can run with right now.
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Why Your Service Business Needs a Website: Stop Relying Only on Social Media
Social media platforms like Facebook, Instagram, and LinkedIn are fantastic tools for promoting your service-based business. But can they truly sustain and grow your business on their own? Spoiler: they can’t. While social media is...
SEO for Service-Based Businesses: A Simple Guide to Better Visibility
SEO (Search Engine Optimisation) can seem intimidating, but here’s the good news: it’s just about making your business easier to find online. And if you’re a service-based business, this is critical. When people search for...
Boost Your Marketing Efforts With The Power of Storytelling
In a world filled with endless marketing messages, capturing and retaining the attention of your target audience is a real challenge. But, even with all this noise, one timeless marketing strategy continues to stand out...
The Ultimate Insider’s Tool for Discovering Your Brand Colours
Choosing the right colour palette for your brand can make a huge difference in how you're perceived by your audience. But with so many colours and shades to choose from, it can be overwhelming to...
5 Reasons Why Your Business Needs a Social Media Manager
Social media is an integral part of our daily lives - whether we like it or not. Millions of people use platforms like Facebook, Twitter, LinkedIn and my personal favourite, Instagram, to connect with others...
How to optimise your blog posts for SEO
If you follow me on social media, you would’ve heard me crow on about how blogging is good for SEO and business. But, you won’t reap the benefits unless you know how to optimise your...
Voice of Customer (VoC) Research: Why it’s a gold mine!
[read_meter] The key to just about everything in business is knowing and understanding your ideal customer or client. And, when you're writing copy for your website, emails, socials and any other form of marketing this...
5 Essential Business Tools for Your Growing Business
[read_meter] NB: This post contains affiliate links to products. I may receive a commission for purchases made through these links. When I started my copywriting business, I had no clue how important it was to...
Website copywriting: When to use ‘I’ vs ‘We’ to talk about your business
[read_meter] If you’re about to start writing your small business website copywriting and you’re stuck on whether you should talk about your business as an ‘I’ or a ‘we’ - stick around, let’s solve this...
Custom 404 Error Pages: Bring your lost website visitors back
[read_meter] So, you've typed in a URL and BAM! You're slapped in the face with a 404 error page. This page is where you land if: you've either typed in the wrong URLthe page has...
2020 AusMumpreneur Awards Submission for Leeha Debnam
The 2020 AusMumpreneur Awards presented by The Women’s Business School celebrate and recognise Australian Mums in business achieving outstanding success in areas such as business excellence, product development, customer service and digital innovation. The awards...
Seriously Useful Google Chrome Extensions For Small Business Owners
[read_meter] Hello, I’m Leeha, and I’m addicted to Google Chrome Extensions. Now, if you’re not sure what they are, stick around my friend, you’re goin’ to want to find out. What are Google Chrome Extensions?...
The Easy Guide to Finding Your Brand Voice
I received a fabulous compliment from a client recently about my brand voice. When I brief clients, I always ask how they’d like their copy to feel and sound. Jenna’s* reply was that she’d like...
How to Create a FAQ Page That Converts (and why you need one)
[read_meter] The value of an effective frequently asked questions (FAQ) page is often underestimated. I see them all the time on e-commerce sites but not so much on the websites of business owners that sell...
Content Marketing: An Introduction For Your Service-Based Business
Hey there! Are you ready for an introduction to content marketing? Do you know what it is? Have you been wondering what it can do for your business? Or does it just confuse the hell...
How to Write a Website About Page That Gets Results
Did you know that your website about page is one of the most visited pages on your website? But writing a website about page is often an after-thought? A rush job. Or busy business owners...
What Building a House Taught Me About Customer Service
A new copywriting client recently told me that they’re “loving the way I work”. She went on to talk about how it’s rare these days to find good customer service. Like finding someone who listens...
Is a Copywriter Worth the Investment?
If you've never worked with a copywriter you might find yourself thinking... 'I know my business best, why would I hire someone else to write about it?''I don't need fancy words, I need customers''I can...
9 Small Business Website Tips You Can’t Ignore
Your small business website is a global front door. That’s why it’s surprising that many small businesses don’t have one. According to the 2020 Telstra Small Business Intelligence Report, one in five consumers will stop considering...